An international professional event organized by Adler, dedicated to presenting new technological solutions, products, and strategic directions in the field of coating systems. This year, the event was held for the first time in Vienna, where Adler recently opened a newly designed, state-of-the-art center for training, demonstrations, and sales support. The new center represents an important strategic step in strengthening the company’s presence in the European market and serves as a central platform for knowledge transfer and the implementation of technological innovations.
Participants were introduced to the latest technical and product innovations that are already available on the market. Special emphasis was placed on water-based coating systems, which are becoming increasingly important due to their environmental compatibility and alignment with current sustainability guidelines. Water-based coatings offer high-quality finishes, long-term durability, and compliance with strict environmental and safety standards, placing them at the forefront of modern surface treatment solutions.
The event also provided an excellent opportunity for sharing experiences, strengthening partnerships, and aligning common goals within Adler’s international distributor network, which will contribute to even more effective development and dissemination of innovative coating technologies in the future.
